What’s the difference between a Microsoft retail store and an Apple retail store? The Apple store has customers.
Microsoft has opened 16 retail stores around the country.
I don’t know how the others look but this slick store in Atlanta’s Buckhead area has a video wall, clean design, a genius bar look alike and employees wearing name tags and brightly colored shirts. They even copied the floor color.
It’s just that nobody seems to be interested in Windows phones and computers.
I watched for a while and the few customers who did go in did a 180 and walked out within a minute or two.
If this store is any indication of how the others are doing, you gotta wonder how long Microsoft will keep the stores open.
Kinda embarrassing, don’t you think?