Users who have been recommended to get a certain game but are not totally clear on the name of the app are the target market of “copycat” games that have similar names and borrow gameplay and other elements from more successful apps, hoping to cash in on brand confusion, TechCrunch reports. Titles like “Plants Vs. Zombie” and “Tiny Birds” are “fast fakes” of real apps
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Apple removing copycat apps from App Store
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