Twitter is fantastic at promoting websites for accountants and luring prospects into CPA firms. Twitter is a novel way to stay in touch with each other. It can help us stay in touch with customers, friends, and prospects in an entirely new way. Here are a few pointers on the best ways to do that effectively.
Tweets are a Good Link Source:
Don’t make every post a link, but if your message is too long to squeeze into 140 characters, and many of them are, post the information on your website blog and use your tweet to link back to it. This will give you a search engine optimization (or “SEO”) benefit. Search engines love this kind of “realtime” feedback on page relevance and over time these links will improve your website’s ranking.
Keep it “Hands-On”
There are lot’s of shortcuts for posting on Twitter. For example one popular app, TwitterFeed, lets you post blog entries and links directly to Twitter. Sounds great, but do not do it! Your business’s primary Twitter feed is to be hand-typed. If you publish something impersonal, your Twitter account will just seem like a faceless promotion machine. Really try to engage people.
Know the Buzz:
Twitter is a great way to find out what people are talking about. Every time you log into twitter you’ll get a quick update on what topics are trending. You can also hop onto a topic and find out what people are saying.
Watch for Mentions:
Monitor the public feed for “mentions”. If someone mentions you or your firm take the time to reply. Don’t be surprised if people talk about your practice as if it’s a person. Actually, this is a pretty good sign that you’re doing something right. This tells you you’ve managed to give your brand a personality of it’s own.
Use Your Tweets to Promote:
Another way to engage people is to offer prizes or even just shout-outs to your followers. I’m a little dubious about making these prizes too promotional. Offer up some fun stuff like dinner or gift certificates. Use your client pool as a source of prizes. This way you’re not just promoting yourself, you’re also promoting your clients. Be careful. It’s been known to backlash.
Plan it out:
Don’t try to wing it. Twitter is a big place, and it’s a lot of fun. If you don’t go in with a plan it can be a terrible time sink. Set aside a few minutes each day for Twitter, and stick to it.
Make it About Them:
OK, when I do a list like this the first and last items are the most important. This is the last item. Do not just talk about your firm, products, and services. Customer experience is the best solution on Twitter. Most people are fed up with the amount advertising they have to muddle through every day. The whole idea behind using Twitter to promote websites for accountants is to make it look and feel less like advertising. Most customers want a company to have personality, to be understanding. A lot of customers want to hear what is best for them, what can you offer them as a company, how can you help them? Local sales, specials and discounts make for good tweets. So do local shows, fairs, and other events. And, of course, you need to keep them updated about tax changes, but even when you’re talking business do it with some flair. Make it fun and informative. We all know dozens of acidulous accounting stories. We should be sharing this silliness. The idea isn’t to sell services. The idea is to get people to like and trust you. You want to give people the feeling that you’re really thinking of them, and the best way to give them that impression is to really think of them.
As Twitter grows, it will increasingly become a place where companies build brands, do research, send information to customers, and much more. Unlike traditional marketing and sales outlets social media offers a large audience for free. Accountants have traditionally relied heavily on network marketing. This makes twitter, and social marketing in general, a great addition to your marketing tool box. Of course, Twitter is like any other tool. It only works if you know how to use it. It can easily become a waste of time and money if you are not using it correctly.
There are still loads of folks who don’t make use of Twitter or even Facebook. Don’t anticipate miraculous results but these fresh new markets are developing vigorously. The sooner you start the better off your firm will be in the end.
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