A plan introduced by the Cellular Telecommunications Internet Association (CTIA) to issue a rating system for mobile app has met with apathy by the two largest players in the industry, Apple and Google — both of whom have chosen not to implement it. The ratings, which would be operated by the Entertainment Software Ratings Board (ESRB), would evaluate games on violence and sexual content and rated with age-appropriate groupings….
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Apple, Google ignore proposed mobile app rating system
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